About us

We have partnered with the University of Stellenbosch Business School – Executive Development to offer high quality online courses. 

MasterStart was orginally established in 2014 by ecommerce entrepreneurs, with the aim of providing budding entrepreneurs with the skills and knowledge to build their own businesses. The business rapidly expanded beyond the specialisation in ecommerce and we offered a range of courses from a host of globally accredited online education providers.

We have entered into a partnership with the university to provide top-class quality online courses and to support USB-ED’s mandate to provide learning for leaders and managers with a solid theoretical underpinning and a strong focus on practical application.

Executive team profiles:

Jody Basson
Chief Executive Officer

Jody Basson is the CEO and Founder of MasterStart. He is an experienced online entrepreneur having been involved in the industry for the past eleven years.

Andrew Johnston Director

Andrew is currently CEO of, an online lead generation platform providing advice, ideas and offers in the Financial Services sphere.

Charl Norman

Charl is an award winning consumer internet and digital media entrepreneur.

Jesse Hemson-Struthers Director

Jesse is an investor with a passion to build the next wave of innovative companies.