What is Sustainable Marketing, and Why is it Important in 2023?

If you’ve ever spent a little more on a product because it was locally sourced or supported a disadvantaged community, you have experienced sustainable marketing. And you wouldn’t be alone – according to research, 79% of consumers change their purchase preference based on a service or product’s social or environmental impact. This has caused marketing […]

Leading When You’re Not in a Leadership Position

Businesses across the globe are facing a leadership crisis. The 2021 Global Leadership Forecast warns that companies don’t have enough leaders who can lead in an environment of unpredictability and near-constant crisis. Of the 1,700 organisations and 15,000 global leaders surveyed, only 11% said they had a “strong” or “very strong” leadership bench (a company’s […]