Started 19th January
Marketing Management Principles and Practices short course
25 January 2021
19 January 2021
09 February 2021
6 - 8 hours
Marketing management is about developing and implementing an effective marketing strategy to reach your desired target market at the right time. The digital trend has increased competition across the board, with the internet allowing for new dynamic businesses. This is why it is so important to develop solid marketing training and brand management tools. Learn to deliver leading products, services, values and an attitude that will distinguish your business from competitors in the new-age landscape.
This marketing management online short course aims to provide participants with crucial insights into the marketing mix. Boost your confidence and skills by planning for the modern workplace, where the digital world is shaping the marketing sphere. A perfect balance of marketing theory and practical application supports your transition into a new marketing role or allows you to consolidate and build on your existing skills.
Aligned with industry-leading standards and modern day requirements the course content is driven by the distilled practical experience and academic prowess of one of USB-ED’s faculty members, whose expertise adds immense value to the course. The faculty and attentive course coordinators will ensure that your progress is informed, focused and enjoyable.
Gain an understanding of marketing management, it’s function and role in an organisation
Develop an understanding of market segments, targeting, positioning and a working knowledge of analytical tools
Understand the essential components of brand development and the marketing mix
Apply integrated marketing channels to support organisational strategy
Week 1 - Orientation Module
Week 2 - Marketing and Strategy
Week 3 - The Marketing Planning Process
Week 4 - Environmental Analysis
Week 5 - Segmentation, Targeting and Positioning (STP)
Week 6 - Branding fundamentals
Week 7 - The Marketing Mix
Week 8 - Integrated Marketing Channels (IMC) and Digital Marketing
Week 9 - Implementing, Controlling and Measuring
Week 10 - Assignment Module
This marketing management course is optimised for those who want to remain relevant within the modern marketing mix or even transition into a new marketing role. Prepare yourself for the future by gaining the confidence to implement successful marketing strategies that are aligned to an organisation’s overall goals. Break boundaries and exceed expectations in the marketing domain in just a few short weeks with MasterStart and USB-ED.
Belinda Wagner (MBA)
Belinda Wagner earned an MBA and no less than six distinctions from Bond University, an International Marketing Management Certification (IMM) from the Global School of Business, and owns more than 15 years of experience as an accomplished marketing professional. In addition to her impressive academic achievements, Belinda has more than a decade of corporate experience as Business Strategy Manager at Dimension Data.