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Marketing Management Principles and Practices short course

R 15,740
Starts 12th October

Course Details

Marketing management is about developing and implementing an effective marketing strategy to reach your desired target market at the right time. The digital trend has increased competition across the board, with the internet allowing for new dynamic businesses. This is why it is so important to develop solid marketing training and brand management tools. Learn to deliver leading products, services, values and an attitude that will distinguish your business from competitors in the new-age landscape.

This marketing management online short course aims to provide participants with crucial insights into the marketing mix. Boost your confidence and skills by planning for the modern workplace, where the digital world is shaping the marketing sphere. A perfect balance of marketing theory and practical application supports your transition into a new marketing role or allows you to consolidate and build on your existing skills.

Aligned with industry-leading standards and modern day requirements the course content is driven by the distilled practical experience and academic prowess of one of USB-ED’s faculty members, whose expertise adds immense value to the course. The faculty and attentive course coordinators will ensure that your progress is informed, focused and enjoyable.

What will I learn?

  • Gain an understanding of marketing management, it’s function and role in an  organisation

  • Develop an understanding of market segments, targeting, positioning and a working knowledge of analytical tools 

  • Understand the essential components of brand development and the marketing mix 

  •  Apply integrated marketing channels to support organisational strategy

Course breakdown

Week 1 - Orientation Module

Week 2 - Marketing and Strategy

Week 3 - The Marketing Planning Process

Week 4 - Environmental Analysis

Week 5 - Segmentation, Targeting and Positioning (STP)

Week 6 - Branding fundamentals

Week 7 - The Marketing Mix

Week 8 - Integrated Marketing Channels (IMC) and Digital Marketing 

Week 9 - Implementing, Controlling and Measuring

Week 10 - Assignment Module

Is this right for me?

This marketing management course is optimised for those who want to remain relevant within the modern marketing mix or even transition into a new marketing role. Prepare yourself for the future by gaining the confidence to implement successful marketing strategies that are aligned to an organisation’s overall goals. Break boundaries and exceed expectations in the marketing domain in just a few short weeks with MasterStart and USB-ED.

Course details

Marketing Management Principles and Practices short course

Registrations Close:

11 October 2021

Start Date:

12 October 2021


10 weeks


R 15,740


6 - 8 hours

Payment options

The debit order payment option offers you a convenient, affordable, and easy way to pay off your online course with monthly interest-free instalments. Our debit order process allows you to track your payment history, minimizing the stress of manual payments and tailored to your lifestyle. On debit order the enrolment is available at 25% of the course fee. *From as little as R4000pm over 5 months.

*The above amount is illustrative and will be calculated on the actual course price and the start date of the course.
  • A Credit Card payment is the easiest way to ensure an effortless transaction. We accept credit card payments from VISA and Mastercard. We accept a small, 25% initial instalment to enrol and start your course with us.
  • An electronic funds transfer (EFT) allows a simple and effective payment process between two parties by using electronic signals to transfer money. EFT payment options allow for affordable instalments through payment plans and monthly instalments. On EFT, enrolment is available at 25% of the course fee.
  • Ozow offers a payment solution that allows you to make Ozow easy, Ozow secure payments right from your mobile or laptop. Through a simple step-by-step process making Instant EFT safe, quick and easy.
  • Mobicred is an online credit facility that is a smarter, simpler and more convenient way to help you pay for your online course, today. Repayments options of up to 12 months, making it a flexible, affordable and stress-free way to pay.
  • Knowledge is power, and by upskilling it allows your company to benefit and tap into the knowledge and expertise gained from your chosen online course.
    For tips on how to approach this payment plan, download the MasterStart brochure here.
Want to know more?

Course faculty

Belinda Wagner (MBA)

Belinda Wagner earned an MBA and no less than six distinctions from Bond University, an International Marketing Management Certification (IMM) from the Global School of Business, and owns more than 15 years of experience as an accomplished marketing professional. In addition to her impressive academic achievements, Belinda has more than a decade of corporate experience as Business Strategy Manager at Dimension Data.