MasterStart is a leading EdTech company based in Cape Town, South Africa. Our diverse team includes eCommerce, learning and technology experts focused on educating Africa's future leaders.

Originally established in 2014 with the aim of providing budding entrepreneurs the proficiency to build their own businesses, MasterStart rapidly expanded beyond its specialisation in EdTech, now offering a range of short courses built in collaboration with USB Executive Development, the private executive development company of Stellenbosch University (USB-ED).

Through this partnership, we support USB-ED in its mandate to provide transformational learning experiences for Africa’s leaders and give rise to positive change across the African continent.

Andrew Johnston


Andrew is the CEO of MasterStart and former CEO of SaveMoney, an online lead generation platform providing advice, ideas and offers in the Financial Services sphere. He is also a co-director of Balfour Venture Capital, an investment vehicle for startup technology businesses. Andrew is passionate about investment in businesses in the Financial Services, Online Marketing, Education and Property industries.

Jody Basson


Jody Basson is the Founder of MasterStart. He is an experienced online entrepreneur having been involved in the industry for more than ten years. Jody has a demonstrated history of working in the e-learning industry. He is a commanding authority in Marketing Management, Digital Strategy, Negotiation and Search Engine Optimisation (SEO), and is currently focussed on business development and corporate relationships.

Katharina Scholtz

Academic Head

Nearing ten years in the education industry, Kat has leadership experience in organisations offering online, corporate and formal tertiary level programmes. Kat co - launched an online education business and formed part of the leadership team during its merger with the Red & Yellow School in 2014. Kat has designed and implemented tertiary and professional level qualifications, ranging from short and informal to accredited programmes.

Nolen Naidoo

Head of Sales

Passionate about Business Management, with particular focus on Operations and Human Resources. Nolen functions as the Head of Sales at MasterStart, training and assisting his team into enhancing their sales and operational skills. Nolen previously lead the outbound sales division for large corporations in South Africa and the United Kingdom, consisting of a staff complement of over 300 sales agents and management personnel. He boasts an impressive breadth of sales experience in markets as diverse as UK, Australia, America and South Africa.

Matthew Goslett

Chief Technical Officer

Matthew is a driven self-starter and a passionate tech expert. After co-founding, Matthew contributed a combined 7 years as Technical Director & Lead Engineer. He brings programming expertise coupled with unique insight into digital user experience to the world of online learning as MasterStart’s CTO.

Chevaun Herholdt

Head of Marketing

Chevaun has over a decade's worth of experience in marketing. Her expertise runs the gamut of Brand Management, Communication Strategy, and Digital Marketing, with an extensive background in, and love of, digital. She spent the last 5 years heading up the marketing team at Red & Yellow. Chevaun provides a critical and strategic approach as MasterStart's Head of Marketing.