🔥🔥 We are delighted to announce an exciting collaboration with top rated Coventry University 🎓

Reset Your Company Compass: The ABC of Developing Your Business’ True North

The development of a strong and clear systematic True North is fundamental to a company’s success, and yet this topic is not discussed nearly enough in business circles – in fact, many may not even know what this entails. 

What is a ‘True North’?

In the most basic terms, a business’ True North is a key set of goals and values that dictates all business operations. Most importantly, a True North is a tool that a company can use to guide decision-making. By setting up a clear objective and systematically integrating it into all aspects of the company, your business will become united, making the path to success clear and conquerable.

How do You Develop a True North?

Success looks different for each business, and it is essential to determine exactly what your company values most, and where you want to end up. For some, success might be a particular profit margin or maximum efficiency, for others, it could mean an increased customer base or a reputation as being the best of the best. 

The trick is figuring out what your company hopes to achieve and determining the values that inform those goals. 


The first step in figuring out how to get where you’re going is to determine EXACTLY where that is. What were the company’s initial goals? Have they changed at all? Sit down with your team and ask everyone to write out what they believe the business should be aiming towards and, using these, draw up a list of key ambitions that everyone can get behind. Next, work together to draw up an honest review of the company’s performance in the pursuit of these goals – how has it operated in terms of profit, efficiency, reputation, and unity? Take a look at what areas need improvement, and what factors could be holding you back. Is it poor communication, or low employee motivation? Perhaps your production costs are too high, or your marketing needs work. 

In order to accurately assess your company, it’s essential to have the necessary skills and knowledge of business theory. Before you begin this process, consider registering your management team for one or more of our 11 online courses in management, finance, marketing, strategizing, and business analysis.


After you have determined your business’ weaknesses, you will be able to see more clearly how it can be strengthened. You will probably end up with heaps of ideas for how you can improve, and it’s important to narrow these down to just a few key concepts. The trick here is to determine what values will support the business’ growth and success and to place these at the core of the company. It is also essential to ensure that these values are aligned with each other. Once you have established these core values, discuss potential strategies for how you can implement these into business procedures. 

Knowledge of business management, risk assessment, marketing management, and customer-centric management strategies will really come in handy here, so consider educating yourself and your team in these areas.


Once you have determined your goals, values, and strategies (i.e. your True North), make sure to communicate these clearly across all departments and sectors. It is essential that the entire company is united in understanding where the business is heading, and what needs to be done to get there. 

To help your employees fully understand and internalise this True North, send out an email that explains the concept of a True North and informs them of the process that management has undertaken. Better yet, have each head of the department draw up a list of goals and strategies that their department should be focusing on. As a final step, ask each employee to respond with a shortlist of ways that they will be able to contribute to the overall success of the company, along with one short- and one long-term professional goal.

By following these easy steps, you will be able to determine where your company needs to be headed, and what steps can be taken to ensure that you get there. But there is one special ingredient that is essential to success – leadership. You have to set the example for your colleagues and prove that you are dedicated to implementing values, being guided by goals, and doing your part to take the business towards success. 

If you are aligned with your True North, your team will follow suit, and you will find success together.

Find Your True North Today!

Related Stories

MasterStart x MD2MD LeaderFest 2021: Developing leadership skills

12th October 2021

As we look forward to the much-awaited face-to-face return of LeaderFest’s annual event, community members will have the…

Read More

Why your business needs Business and Management Development training to thrive in the 21st century

7th October 2021

It has become increasingly evident that business and management development training is crucial for any organisation, big or…

Read More

MasterStart and Coventry University launch landmark microcredentials to improve access to key skills in Africa.

22nd September 2021

Today, we at MasterStart have announced our exciting collaboration with Coventry University – a UK-based institution that was recently ranked best in the world for online courses.

Read More

The Accidental Academic

13th August 2021

MasterStart chief innovation officer Faryn Pearson talks to Silicone Cape co-chairperson Professor Sumarie Roodt Professor Sumarie Roodt is…

Read More

MasterStart, Cambridge Spark offer online tech training courses

11th August 2021

South African edtech platform MasterStart has partnered with Cambridge Spark to offer data analysis and technology training courses…

Read More

MasterStart and UK-based Cambridge Spark collaborate to bring data analysis and AI training online for African professionals

11th August 2021

South African startup MasterStart and UK-based AI specialist Cambridge Spark hope to bridge the gap between hard technical…

Read More

Asking your company to pay for your course

15th June 2021

Whether you are thinking about doing a course, browsing or finding your dream one, we know that oftentimes,…

Read More

Tackling South Africa’s Youth Unemployment Crisis With Online Learning

14th June 2021

The recent Quarterly Labour Force Survey made for sobering reading for those concerned with youth unemployment in South…

Read More

5 Ways companies can improve their inclusivity & diversity

8th March 2021

Recent news headlines, and frequent public faux pas, show that corporate South Africa has a long way to…

Read More

The era of feminine leadership has arrived

8th March 2021

COVID-19 has placed demands on people and organisations in almost all aspects of their daily lives. From going…

Read More

What are you doing for yourself?

24th February 2021

If you want something done, ask a busy woman. There’s reason to believe that reliability and busyness go…

Read More

Women in Leadership

27th January 2021

Have you ever been standing in line patiently waiting for the till, and your senses are suddenly bombarded…

Read More

Triple Crown accreditation and what it means

26th January 2021

“Triple Crown accreditation” is a term found in business school and reputable academic institutions of professional and career…

Read More

Project Management Skills: The Most Important

12th January 2021

Project management is the process of facilitating teams and coordinating resources to achieve a particular business objective; it…

Read More

The 7 Important Steps of Strategic Management Process

15th December 2020

The Strategic Management process is an approach to business which dictates everything from planning to execution and ensures…

Read More

What You Need to Know About the Project Management Process

15th December 2020

Project management as a process is not simply overseeing assignments or projects in place. Instead, the project management…

Read More

Have You Taken the 3 Tests for Success?

10th December 2020

We all know that knowledge is power, and one of the first steps to success is knowing yourself….

Read More


9th December 2020

Finding the perfect festive gift for your loved ones is always a challenge. Luckily, we’ve got you covered…

Read More

Must-read Business Books for a Post-Covid World

9th December 2020

What will the business landscape look like in a post-COVID 2021? What changes will you need to continue…

Read More

WIN up to 100% OFF your USB-ED course!

25th November 2020

TERMS & CONDITIONS When does the promotion start and end? The promotion starts on 26/11/2020 and ends 30/11/2020…

Read More

View More