10 Ways to Outshine Your Competition

Jessamy Amic

Posted: September 3, 2020

Table of Contents

The business world is getting more competitive by the day, and no one knows that better than Talent Acquisition professionals. These unsung heroes make it their mission to seek out the best in the business in order to give their organisation a competitive edge.

Of course, most of us are usually worried about being on the other side of the interview. And that’s got us thinking… how could WE simplify the lives of TA superstars around the world?

Well, by turning YOU into a candidate so exceptional that any recruiter would snatch you up in an instant, of course! Think of all the time that could be saved if the interview process was cut short as soon as you walked through the door – it would be a public service, really.

So, to help you help them, we’ve put together this quick guide for becoming a true diamond in the rough…


Nowadays, one of the first things that a potential employer will do with your CV is use it to look you up online. Not only to check for problematic Facebook pictures, but also to see how you interact with your colleagues and peers in the digital world. Make an effort to create an active presence in online business circles, especially LinkedIn. Comment on posts congratulating your peers on their achievements, share quotes and articles that inspire you, ask friends to share references, and give them out liberally. Not only will it make you look well connected, but it will display enthusiasm and passion.


The biggest mistake that you can make in today’s business world is only doing the bare minimum. Make a real effort to be the best that you can be, not only in your profession, but in your industry. Hand in work early, put forward new ideas, play an active role in problem solving, seek to understand the jobs of those with whom you work, and seek out as much training as you can. One of the best ways to prove that you are fiercely committed to your work is to enrol in an online course. Not only will you learn how to become better at what you do, but you will also have the certificate that proves your proficiency and drive.

Become certified with the best in the business by signing up for an online course form GIBS – the country’s leading business school!



Philanthropy, community outreach and social justice is becoming increasingly important to corporations. Prove that you can set your employers apart by becoming involved with local outreach programmes or NGOs. Not only will you be able to include your volunteer work on your CV, you may also be exposed to new career opportunities or leadership roles! Furthermore, you will be doing your part for the world and enriching your personal development.


So often we focus on what our competitors are doing, rather than what they aren’t. Reach out to your personal contacts in the industry to find out what small thing they wish their employees were doing, and then do that. You may find that it’s something as simple as arriving 10 minutes earlier or asking more questions about their responsibilities. You don’t have to jump through hoops to stand out – just ask!


We are all predispositioned to focus on growing our strengths, but it’s just as important to invest in improving upon your weaknesses. If your work is brilliant, but your pace is a bit slow, take a time management course. If you can talk about work all day, but struggle to entertain small talk, read some self-help books on building your social confidence. The best part is that when the inevitable “What are your weaknesses?” question comes along, you will be able to give your interviewer a solid answer and inform them that you are proactively working on it!


Too often we shy away from asking the questions that we really want to because we’re concerned about coming off as unsure or a bother. However, being forthcoming with your queries and concerns will make your life a lot easier, and it will show a potential employer that you really want to understand what you are doing and why you are doing it.


There is a lot of pressure to become a jack-of-all-trades nowadays, but there is still immense value in becoming an expert in a specialised field. Your expertise and experience will set you apart from your peers and better prepare you to face the challenges that you are sure to encounter in your new position. One of the best areas to explore is that of IT and digitalisation. Technology is becoming more and more crucial to business success and employers are on the lookout for people who can bring digital solutions to their organisations.

Become an authority on AI, FinTech, digital transformation, and more with our brand-new digital programmes!



It’s common knowledge that interviewers will often ask front-desk personnel about the behaviour of a potential job candidate. Make sure that you are respectful and friendly to each and every person that you interact with on the day of your interview and in your correspondence. You never know who could seal the deal for you. Plus, you’ll find that your life will become a lot more colourful as you connect with people from all walks of life.


In our digital world, going back to basics can make a big impact. After your interview, send a physical thank you note with your business card and something to remind them of you and what you have to offer. Not only will your gesture be greatly appreciated, but you will ensure that you leave a lasting impression. Even if you don’t get the job, you will have built a connection that may serve you in the future.


This is undoubtedly what will make or break your career, and your life. The high-powered, intensely pressurised world of business can often leave us feeling as if we need to be anything but our own honest selves. However, authenticity and integrity, no matter the circumstances, will not only set you apart, but will set you up for success – especially when the time comes to make the difficult decisions.

Find the inspiration to stay true to yourself with Michael Brody-Waite’s TEDx Talk, “Great Leaders Do What Drug Addicts Do”.

Business may be tough – but you are tougher. Forge your own path to greatness and enjoy the success that only YOU can achieve.

“To be successful, you must be willing to do the things today others won’t do in order to have the things tomorrow others won’t have.” – Les Brown


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