🎁 LIMITED TIME OFFER 🎁 40% OFF on MasterStart’s Business Writing Skills Programme. Claim your seat TODAY. Use Voucher Code: TODAYONLY40

How to Separate Facts from Fiction Emmanuel Gamor’s 3-Step Strategy

With the advent of social media and the ability of every smartphone owner to become a content producer, we are surrounded by more fake news, conspiracy theories, hoaxes, and misinformation than ever before. Worst of all, it can be tricky to determine which information is true and which is false.

As part of our #KeepLearning webinar series, we invited award-winning journalist and entrepreneur Emmanuel Gamor to speak to us about the rapid spread of fake news and how we can protect ourselves from damaging misinformation.

What it really comes down to is actively engaging with the content that you encounter, rather than simply absorbing information and taking it at face value.

1. Examine Reputational Integrity

The single most important thing that you can do to figure out if the information is reliable or not is to examine the source’s ‘reputational integrity’, i.e. its credibility.

You need to consider if the website/company that is publishing this information can be held accountable – do they have to answer to viewers, readers, and/or shareholders?

Accountability incentivises content creators to fact-check their information and ensures that they are publishing only that which is legitimate. This way, if their article’s claims and statements are questioned, they can provide reliable sources and evidence to support their content – in good journalism, these sources will be cited in the article.

2. Build a Trusted Digital Community

Make an effort to limit your online community to people you trust, and who value truth and integrity. This includes friends and family members, but also extends to public figures, brands, politicians, celebrities, and influencers.

If someone is repeatedly sharing content that you believe to be false, misleading, or even harmful, consider calling them out on it, educating them as to why the information that they are sharing is incorrect, and explaining why spreading misinformation is problematic.

The goal is to surround yourself with people that you can rely on to share articles that they have fact-checked and determined to be credible.

3. Look for an Agenda

A clear indicator that information may be unreliable is that it appears to be promoting a particular agenda. A great question to ask yourself is, “Is the purpose of this content to provide information, or has it been created to provoke an emotional response?”

When someone cannot back up their claims with reliable sources, studies, and facts, they will often rely on emotional, argumentative, and sensationalist tactics to convince people that their information is legitimate.

An excellent example of this is conspiracy theory videos – they often use emotionally-charged music, controversial statements and flawed logic to manipulate you into believing their message. They may also try to appear more credible by emulating the aesthetics of widely-trusted information providers such as news stations; for example, they might use similar fonts, colour palettes, and music. This underhandedly predisposes you to be more receptive to their message and misinformation.

By actively implementing these steps and strategies in your daily social media browsing, you will be able to easily separate the lies from the truth and ensure that you remain properly educated and informed. We encourage you to share this information so that, together, we can build a world of truth, integrity, and authenticity.

To help you to #KeepLearning under lockdown, we have recorded all of our webinars and made them freely available for you to watch and share!

Watch the full Fake News and You recording, along with the rest of our expert-led #KeepLearning webinars.

Related Stories

What are you doing for yourself?

24th February 2021

If you want something done, ask a busy woman. There’s reason to believe that reliability and busyness go…

Read More

Women in Leadership

27th January 2021

Have you ever been standing in line patiently waiting for the till, and your senses are suddenly bombarded…

Read More

Triple Crown accreditation and what it means

26th January 2021

“Triple Crown accreditation” is a term found in business school and reputable academic institutions of professional and career…

Read More

Project Management Skills: The Most Important

12th January 2021

Project management is the process of facilitating teams and coordinating resources to achieve a particular business objective; it…

Read More

The 7 Important Steps of Strategic Management Process

15th December 2020

The Strategic Management process is an approach to business which dictates everything from planning to execution and ensures…

Read More

What You Need to Know About the Project Management Process

15th December 2020

Project management as a process is not simply overseeing assignments or projects in place. Instead, the project management…

Read More

Have You Taken the 3 Tests for Success?

10th December 2020

We all know that knowledge is power, and one of the first steps to success is knowing yourself….

Read More

GIVE THE GIFT OF EDUCATION

9th December 2020

Finding the perfect festive gift for your loved ones is always a challenge. Luckily, we’ve got you covered…

Read More

Must-read Business Books for a Post-Covid World

9th December 2020

What will the business landscape look like in a post-COVID 2021? What changes will you need to continue…

Read More

WIN up to 100% OFF your USB-ED course!

25th November 2020

TERMS & CONDITIONS When does the promotion start and end? The promotion starts on 26/11/2020 and ends 30/11/2020…

Read More

Risk management in project management

2nd March 2021

When it comes to project management, the ideal is when systems are streamlined and operations are efficient. Sometimes,…

Read More

Risk management strategies: Crucial ones to implement

24th February 2021

Risk management is crucial in managing business operations, making sure that things are in place to deal with…

Read More

View More