🚀 Take your career from good to great with a workplace-applicable short course from GIBS online ⏰ October registrations closing 11/10/2022 📲 View Courses | WhatsApp
Gain the tools and techniques to master your digital presence
Digital marketing has become a requirement for a wider range of individuals across various levels of modern and effective business. Valuable to marketing specialists department to managers and entrepreneurs running their own businesses.
The course will address digital marketing principles and terminologies, strategies, technologies and analytics and how these elements can be leveraged.
This programme is ideal for
Learners will be able to demonstrate an understanding of the role and value of marketing in a digital world in the wider marketing and business setting, as well as utilise the structure of a digital marketing strategy.
Participants will be able to define digital marketing objectives and build a digital marketing strategy, recognising the role of targeting, segmentation and positioning to define and create personas.
Gain an understanding of the roles of social media, search marketing and display advertising, and identify trends in social media and how to effectively develop a digital marketing plan.
Week 1 - Digital marketing foundations and situational analysis
Week 2 - Setting objectives and building strategy
Week 3 - Social media, search and display advertising
Week 4 - Digital communications
Week 5 - Analytics
Week 6 - Developing a digital marketing plan
This course will empower those who are responsible for marketing budgets and who influence strategic marketing decisions to grow their current marketing knowledge and improve their organisation’s presence on digital channels.
Participants are able to improve their understanding of digital marketing channels, improve their decision-making and strategic thinking skills, increase their ability to assess the impact of decisions on the business bottom-line, understand digital marketing and its associated principles and terminology, as well as measure and report on digital marketing campaigns.
Upon successful completion, students will be issued with dually accredited course with Coventry University (microcredentials in the UK) and as a registered skills programme which derives credits from a select set of unit standards that make up the National Certificate in Generic Management SAQA ID: 59201 accredited by SABPP in South Africa.
Digital Marketing
9 November 2022
22 November 2022
7 weeks
R 19,999
6 - 8 hours
Are you an individual paying for your programme without a contribution from your employer? Here at MasterStart, we are inspiring future leaders to join life-changing programmes by sponsoring 30% off your course fee . Access career-enhancing education and unlock your leadership potential.
Our payment options offer you a convenient, affordable, and easy way to pay off your online course with monthly interest-free instalments. Track your payment history, minimise the stress of manual payments and tailor your payments to fit your lifestyle. Enrolment is available at 20% of the course fee + R500 once-off admin fee (subject to the 4-month payment plan). Speak to our enrolment team to find out more
