Starts 22nd February
Gain the tools and techniques to master your digital presence
Digital marketing has become a requirement for a wider range of individuals across various levels of modern and effective business. Valuable to marketing specialists department to managers and entrepreneurs running their own businesses.
The course will address digital marketing principles and terminologies, strategies, technologies and analytics and how these elements can be leveraged.
This programme is ideal for
Learners will be able to demonstrate an understanding of the role and value of marketing in a digital world in the wider marketing and business setting, as well as utilise the structure of a digital marketing strategy.
Participants will be able to define digital marketing objectives and build a digital marketing strategy, recognising the role of targeting, segmentation and positioning to define and create personas.
Gain an understanding of the roles of social media, search marketing and display advertising, and identify trends in social media and how to effectively develop a digital marketing plan.
Week 1 - Digital marketing foundations and situational analysis
Week 2 - Setting objectives and building strategy
Week 3 - Social media, search and display advertising
Week 4 - Digital communications
Week 5 - Analytics
Week 6 - Developing a digital marketing plan
This course will empower those who are responsible for marketing budgets and who influence strategic marketing decisions to grow their current marketing knowledge and improve their organisation’s presence on digital channels.
Participants are able to improve their understanding of digital marketing channels, improve their decision-making and strategic thinking skills, increase their ability to assess the impact of decisions on the business bottom-line, understand digital marketing and its associated principles and terminology, as well as measure and report on digital marketing campaigns.
Upon successful completion, students will be issued with dually accredited course with Coventry University (microcredentials in the UK) and as a registered skills programme which derives credits from a select set of unit standards that make up the National Certificate in Generic Management SAQA ID: 59201 accredited by SABPP in South Africa.
15 February 2022
22 February 2022
15 - 18 hours
Jack Lowman (BA Honors)
The founder of Hack Yourself, and the author of the book by the same name. Jack is the former Deputy Director of Marketing for the UK’s leading youth charity, The Prince’s Trust. He is also a trainer for the Institute of Direct and Digital Marketing, and a Trustee for The Graeme Robertson Trust, which helps young people into creative industries, and mentors for Google and the Direct Marketing Association.