🔥🔥 We are delighted to announce an exciting collaboration with top rated Coventry University 🎓

Digital Marketing

R 17,999
Starts 9th November

Course Details

Gain the tools and techniques to master your digital presence

Digital marketing has become a requirement for a wider range of individuals across various levels of modern and effective business. Valuable to marketing specialists department to managers and entrepreneurs running their own businesses.

The course will address digital marketing principles and terminologies, strategies, technologies and analytics and how these elements can be leveraged.

This programme is ideal for

  • Marketing specialists who wish to master new techniques
  • Entrepreneurs that are expanding their digital marketing
  • Individuals who want to improve their understanding of digital marketing
  • Team leaders who wish to improve campaign performance and increase the bottom line

What will I learn?

Learners will be able to demonstrate an understanding of the role and value of marketing in a digital world in the wider marketing and business setting, as well as utilise the structure of a digital marketing strategy.

Participants will be able to define digital marketing objectives and build a digital marketing strategy, recognising the role of targeting, segmentation and positioning to define and create personas.

Gain an understanding of the roles of social media, search marketing and display advertising, and identify trends in social media and how to effectively develop a digital marketing plan.

Course breakdown

Week 1 - Digital marketing foundations and situational analysis

Week 2 - Setting objectives and building strategy

Week 3 - Social media, search and display advertising

Week 4 - Digital communications

Week 5 - Analytics

Week 6 - Developing a digital marketing plan

Is this right for me?

This course will empower those who are responsible for marketing budgets and who influence strategic marketing decisions to grow their current marketing knowledge and improve their organisation’s presence on digital channels.

Participants are able to improve their understanding of digital marketing channels, improve their decision-making and strategic thinking skills, increase their ability to assess the impact of decisions on the business bottom-line, understand digital marketing and its associated principles and terminology, as well as measure and report on digital marketing campaigns.

Upon successful completion, students will be issued with dually accredited course with Coventry University (microcredentials in the UK) and as a registered skills programme which derives credits from a select set of unit standards that make up the National Certificate in Generic Management SAQA ID: 59201 accredited by SABPP in South Africa.

Course details

Digital Marketing

Registrations Close:

18 October 2021

Start Date:

9 November 2021


7 weeks


R 17,999


15 - 18 hours

Payment options

The debit order payment option offers you a convenient, affordable, and easy way to pay off your online course with monthly interest-free instalments. Our debit order process allows you to track your payment history, minimizing the stress of manual payments and tailored to your lifestyle. On debit order the enrolment is available at 25% of the course fee. *From as little as R4000pm over 5 months.

*The above amount is illustrative and will be calculated on the actual course price and the start date of the course.
  • A Credit Card payment is the easiest way to ensure an effortless transaction. We accept credit card payments from VISA and Mastercard. We accept a small, 25% initial instalment to enrol and start your course with us.
  • An electronic funds transfer (EFT) allows a simple and effective payment process between two parties by using electronic signals to transfer money. EFT payment options allow for affordable instalments through payment plans and monthly instalments. On EFT, enrolment is available at 25% of the course fee.
  • Ozow offers a payment solution that allows you to make Ozow easy, Ozow secure payments right from your mobile or laptop. Through a simple step-by-step process making Instant EFT safe, quick and easy.
  • Mobicred is an online credit facility that is a smarter, simpler and more convenient way to help you pay for your online course, today. Repayments options of up to 12 months, making it a flexible, affordable and stress-free way to pay.
  • Knowledge is power, and by upskilling it allows your company to benefit and tap into the knowledge and expertise gained from your chosen online course.
    For tips on how to approach this payment plan, download the MasterStart brochure here.
Want to know more?

Course faculty

Jack Lowman (BA Honors)

The founder of Hack Yourself, and the author of the book by the same name. Jack is the former Deputy Director of Marketing for the UK’s leading youth charity, The Prince’s Trust. He is also a trainer for the Institute of Direct and Digital Marketing, and a Trustee for The Graeme Robertson Trust, which helps young people into creative industries, and mentors for Google and the Direct Marketing Association.