Design A Better Customer Experience

Customer Experience Strategy

In order for your business to survive, you need customers. It’s not just about getting customers through your door, but to ensure you maintain a loyal base, while still attracting new followers. This is why it’s important to create a customer experience strategy. What is a customer experience strategy A customer experience (CX) is the […]

Why you should calculate your customer lifetime value

Customer lifetime value

Your customer matters more than a single purchase. But how much more? The ‘how much’ part is called the ‘customer lifetime value’. Not knowing this important calculation is no better than lacking an appreciation for the value of the service you’re offering. Customer lifetime value (LTV)  is the monetary value that a customer can offer […]