How to instil Customer Loyalty

Customers are the lifeline of your business which is why when it comes to elevating your brand, customer service should be a priority. Simply put, loyal customers are profitable. Repeat customers mean repeat purchases and in some cases, increased purchases. This is why it’s often said that it’s more expensive to acquire a new customer […]

The Importance of Customer Service

Why is customer service important?

Imagine this: you walk into a store looking for a pair of birthday sneakers for your nephew. It’s sneakers you know he’d love and bonus, it’s half price! You’re searching for his size but can’t find it. Perhaps the staff will know but the only problem is, you can’t find a single employee on the […]

Design A Better Customer Experience

Customer Experience Strategy

In order for your business to survive, you need customers. It’s not just about getting customers through your door, but to ensure you maintain a loyal base, while still attracting new followers. This is why it’s important to create a customer experience strategy. What is a customer experience strategy A customer experience (CX) is the […]

Advice for successful project managers

Successful Project Manager Studying.

Successful project managers know how to be a jack of all trades, all the time. You need to develop strong business acumen, outstanding leadership/mentorship skills and a level head that can plan, control, execute and mitigate risk all at the same time, on a daily basis. If you are just starting out as a project […]

Why you should calculate your customer lifetime value

Customer lifetime value

Your customer matters more than a single purchase. But how much more? The ‘how much’ part is called the ‘customer lifetime value’. Not knowing this important calculation is no better than lacking an appreciation for the value of the service you’re offering. Customer lifetime value (LTV)  is the monetary value that a customer can offer […]